Creating value from ideas

Strategic Innovation Management

Ensuring that new value generation through innovation is routine, structured, procedural and a culturally embraced pillar of your business structure is a major management challenge.

Strategic innovation management requires a highly collective, collaborative and diversity driven approach to the development of new products, services and business models, to create ongoing competitive advantage in a strategic manner to create new value.

Centient will help you develop a clear strategic vision, develop methodologies for introducing innovation processes into your business, and help your teams embrace this core organisational capability.

‘Creating value from ideas’

Centient – Strategic Innovation Management

[1] New Value Generation

Ensuring that new value generation through innovation is routine, structured, procedural and a culturally embraced pillar of your business structure is a major management challenge.

[2] Approach

Strategic innovation management requires a highly collective, collaborative and diversity driven approach to the development of new products, services and business models, to create ongoing competitive advantage in a strategic manner to create new value.

[3] Strategic Vision

Centient will help you develop a clear strategic vision, develop methodologies for introducing innovation processes into your business, and help your teams embrace this core organisational capability.

About Me

Innovation Management Consultant

My name is Darren Holliday and I am a strategy and innovation management consultant…

Value Creation

The 5 Pillars of Innovation

[1] Strategy

Intended or emergent initiatives involving utilization of resources to enhance performance

[2] Technology

Knowledge and artefacts by which human knowledge is extended

[3] Corporate Entrepreneurship

The identification, evaluation, and exploitation of novel opportunities to create value

[4] Methods & Processes

The introduction of systematic, integrated frameworks to continuously drive innovation

[5] Culture

Learn to embrace innovation as a cross-departmental challenge

infographic - value creation through strategic innovation management

Innovation in the Modern World

Why is Innovation a strategic challenge?

Innovation sits at the heart of the business processes in modern markets.

Markets today are complex, volatile, uncertain and ambiguous. Innovation therefore needs to reflect the technical developments and expertise alongside business model selection and development and strategic management of processes.

Innovative Thinking

A Structured Approach

[1] Define and scope out the opportunities

We horizon-scan new technologies and analyse business models and innovation strategies which present significant strategic opportunities for your organisation

[2] Find and ideate solutions

Our Creative ideation challenges you to disrupt your own business and our hands-on technology and innovation tools enable you to think differently and generate fresh solutions to capture opportunities for growth.

[3] Engage your team and culture

Innovation is about people, so we coach you and your teams to tailor solutions to make best use of your skills, capabilities and resources. We improve the solution by looking at the impact on your entire business ecosystem and create new business models.

[4] Strengthen, build, select & plan

We work with you to select best solutions and business models, articulate and communicate a strong business case, develop prototypes and plan delivery, empowering you to fast-track your innovation.

‘Centient will help you introduce processes to support innovation methodologies’

Ideation & Idea Exploration – idea creation and generation of new ideas
Concept Feasibility – selection and screening of promising ideas
Business Model Design – review value propositions and revenue models
Market Testing – refinement of market entry propositions and
Commercialisation – scaling up for launch.

Seeking Opportunity

The Importance of Change!

‘The only constant in life is change’ – Heraclitus

‘You could not step twice into the same river’ – Plato

Opportunities emerge and disappear due to change. The life expectancy of competitive advantage shrinks as technological, political, demographic, social, ecological and legal change increases. Companies need to continuously seek and create opportunities to innovate and earn new value.

About Me

Innovation Management Consultant

My name is Darren Holliday and I am a strategy and innovation management consultant.

What makes me different? Because I come at the innovation process from two sides. On one hand, I am an academic of the topic with an MSc in Innovation and Strategy from the University of Leeds Business School BUT I have also been sat where you are.

Yes that’s right, I too have been at the sharp end, and understand the often-paradoxical challenges of running and profitably growing companies and creating the strategic agenda and environments for innovation cultures to thrive; ones that can often be seen to be cutting across and even threatening your existing income streams.

Over the last 35 years, I have worked internationally across Europe, Asia and North America, have founded 4 start-ups in different market sectors and continue to advise and mentor a number of new and developing start-ups in multiple sectors ranging from apps, to internet auction sites, vegan food manufacture to food distribution.

I was founder and MD of Abode, the market leading Kitchen and Bathroom brand that has a string of Innovation and Design awards to its name. In parallel I also conceived and launched the market leading high growth Pronteau boiling water and filtered water taps brand in the UK.

During this time, I have been able to hone my skills in supporting creativity, idea generation and work to drive added value for customers and clients through developing sustainable, managed and innovative business opportunities.

These many diverse experiences have sharpened my view on the individual challenges in innovation and growth of each company I work with. This experience has enabled me to provide the right strategies, methods, and processes based on the individual strengths and cultures of the companies I have worked within, to steer and mentor your teams to deliver their best results.

I look forward to hearing about your challenges and would be happy to assist you as a consultant or mentor for your growth initiatives.